bridget's bunniesDrawing Comfort Into a Heartfelt Cause
Bridget’s Bunnies is a nonprofit rooted in care, community, and the tender act of supporting families through pregnancy and infancy loss. When the organization approached us, their brand carried strong recognition but didn’t yet reflect the warmth, gentleness, or lived experience at the heart of their mission. We redesigned their primary logo—along with the Bridget’s Run fundraiser mark—to feel softer, sweeter, and more comforting, while ensuring everything printed beautifully across the many places families encounter their organization.
We then rebuilt their website, refreshed their copy, and created a suite of eight illustrations to bring more storytelling, empathy, and humanity into their visual presence. Together, the new identity aims to honour their community, strengthen their impact in healthcare settings, and create a visual language that truly supports the people they serve.
SERVICES
Brand Identity
Web Design
Illustration
COLLABORATORS
Created at Sore Thumb Agency
Project Manager: Hannah Martin
Senior Graphic Designer: Julia Pepler
Web Developer: Sarah Lochhead
SECTOR
Non-profit
Health Community Care
Pregnancy & Infant Loss Support
Before
after
A Visual Identity Rooted in
Warmth and Care
The new Bridget’s Bunnies icon is designed to function on multiple levels: it forms the letter B, while also depicting two bunnies—one larger, one smaller—embracing in a gentle parent-and-child pose. Paired with a warm, non-gendered colour palette inspired by themes of love, care, and family, the visual identity aims to offer comfort and emotional safety. The overall system was crafted to feel soft, supportive, and welcoming for anyone seeking connection or care.
brand illustrations
To support the brand’s tone of care and compassion, we developed a set of illustrations that guides people through moments of giving, receiving, and finding support. Each illustration represents a key part of the organization’s offerings—from comfort kits to advocacy and grief resources—using warmth and softness to make every touchpoint feel approachable.
Get Support
Give Support
Stories of Support
Advocacy
Shop to Support
Grief Library
Donate
Comfort Kits
honouring bridget’s footsteps
Bridget’s Run is the annual fundraiser powered by the Bridget’s Bunnies community, created to honour Bridget’s memory and support families through pregnancy and infant loss. As an extension of the Bridget’s Bunnies organization, we aimed to preserve Bridget’s original footprints in the logo while introducing a refreshed visual identity that aligns seamlessly with the broader brand.
Before
after
